Brand Identity
A strong brand identity is more than a simple image or catchy slogan. It's the very core of your organization, the products and services it sells. When your branding is weak or not clearly defined, your audiance is as unsure about it as you are. Thus, creating a vacuum for you in the market. We here at Jeff Cales Design not only understand Brand Identity, its management and development process, we enjoy it in every aspect.

Brochures, Posters and Collateral — Oh My!
When a brand has been established as a new company emerges or when an establihed organization has a need to bee seen, collateral is developed or produced from existing art. It comes in the form of the busines cards a representative might hand you to the banners that adorn the lamposts of the old town districts and main thorough fairs. They hang from our walls and sometimes windows, posters are large enough to be seen from a moderate distance — when done right, they draw your audience in for a closer look. The purpose of collatral is to create an intimiate forum for you product or services and deliver your organizations image to an audience in as few words as possible with the greatest impact acheivable.

Motion Graphics
Moving slowly and elegantly, gently or quick and harsh. Sometimes electric and impulsive. Motion graphics in concert with sound involve us on another level. It allows us to be passive while still imagining the possibilities. They show up on our computer screens, televisions, theater screens and soemtimes city buildings. They are intense to experience and memorable when they touch our hearts or make us laugh a little.

Interactive Media
From websites, CD's, DVD's or other electronic devices, Inetractive Media, also dubbed as New Media, the Internet, Multimedia CD/DVD's are a part of our experiences daily. They create a mental space for your intended audience to exist, sometimes by your rules, sometimes theirs, but more often by a shared set of rules. While the internet and the wbesites that populate it have improved tremendously over the last few years, it is still in its infancy and not entirely under any single entities control. We can give CSS rules and Javascripted events, but the user can override them. With physical media we become limited to the hardware available to the consumer and our imaginations. This isn't the final frontier, just another lane on the highway to the shared mind–space of billions.